
Hubert was struggling. Progress on the Business Improvement Plan requested, rather mandated, by the Directors of News Wales Live Radio was tortuous. Analytics had diagnosed a 25% audience fall -off after the third quarter- hour. Perhaps change the bumper music. Done. Replace the liner front-selling the next guest…. possible. Could be a one hour programme was simply too long. Rearranging the playlist would address the former. The latter was frightening, heralding a possible cut to his hours and a corresponding reduction in salary. With the legally- enforceable encumbrances of 3 ex-partners and 7 children to support, a Bentley Meteor to maintain and fuel, plus his 10 tank collection of non-native reptiles and amphibians to feed, house and heat, Hubert had decisions to make. He compiled a list of friends and professional acquaintances and started.
Continue reading